YouTube To Broadcast More Live Sports

The Internet has so much potential, but isn’t quite harnessing it yet. A worldwide communication system that can bring us real-time video and information from anywhere in the world should really be capable of delivering live sporting events that we may not be able to get on TV. Like out-of-market football, baseball, basketball, etc. And if it could do it without a rigid, season-long subscription where I have to pay for every single game of the season even if I only want to watch a particular team or match-up, that would be really great.

Google has been tooling around with live sports coverage that no one really cares about (Indian Premier League cricket, anyone?) but word is that YouTube is in talks to extend coverage into sports that (U.S.) people actually watch, sports like NBA games and NFL matches.

Google found that viewers of the cricket matches tuned into YouTube nearly three times as long as the average viewer, meaning huge ad-revenue potential. And, hopefully, free, live games from the four major sport leagues in the future. How great would it be to be able to watch ad-supported games out of market, on the road, etc.? Pretty great. [via Electronista]