Yahoo and Microsoft Search Deal is Final
By Chris Weiss
Yahoo and Microsoft finalized their search deal today after regulators gave the green light. The deal was okayed in both the U.S. and European Union. Originally announced last summer, the move is a strategic partnership designed to cut costs and fight the well-known market leader: Google. Google has a hold on about 70 percent of the U.S. search market and now Yahoo/Microsoft will grab most of the remaining pie. And they’re still pretty hungry.
Bing will power Yahoo search results and Microsoft will get a cut of ad revenue in return. This will save Yahoo money in not having to support its own search infrastructure. Yahoo will handle the advertising end for Microsoft. The companies will begin integrating their services, a process that’s expected to be complete by year-end or early 2011.
In related news, I’m still going Google. [via Wired]
