VholdR Ups the Ante to 1080p On Its ContourHD

VholdR’s 720p ContourHD wearable action cam was all the rage in the market a few months back. Then GoPro unveiled its 1080p HD Helmet Hero about two months ago, and the ContourHD no longer looked like the premier choice for shooting your action video–especially  since the HD Helmet Hero dropped in at the same $300 (or at least it will when it hits shelves next month). Well, predictably enough, VholdR is back with its very own 1080p version and, of course, some mandatory promo action footage showing off its new cam’s talents. While GoPro holds onto the claim of “world’s first true 1080p wearable cam”, VholdR is claiming the smallest, and its cylindrical design is certainly more streamlined than the boxy HD Helmet Hero. The ContourHD 1080p will retail for $330. So now you have a variety of options to capture stunning action footage on your next big backcountry adventure. [via Crunch Gear]