Well, that was fast, wasn’t it? Earlier today, B&N dropped the price of the standard Nook down to $199, and the very same day, Amazon has done them one better: the Kindle is now $189, down from $259. So it looks like the e-reader market is officially a little more wallet-friendly. No news of a Wi-Fi-only Amazon Kindle to compete with the $149 model that B&N introduced today, but Amazon has done a nice job of offering a 3G-equipped model that much cheaper than the Nook.

I feel bad for anyone that dropped $259 on a new Nook or Kindle within the past month or so. E-reader price wars have really heated up and promise to spark some new interest in the devices. [via CrunchGear]

The Kindle came to Target a few weeks ago, but it didn’t come to all Targets. It’s been slowly infiltrating retail locations around the country, and Target announced today that the Kindle will be go nationwide beginning this week on June 6. Target is selling the Kindle for the same lovable $259 price that it costs on Amazon and will give customers a chance to get hands on before they buy.

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Amazon CEO Jeff  Bezos was quoted at a shareholder’s meeting yesterday as stating that a color version of the Amazon Kindle is still a “long way out.” Despite making some early moves that appeared like it was going to try to compete on the iPad’s turf, Amazon looks like it will retain the Kindle’s classic, black-and-white e-ink display for the forseeable future.

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The HTC Droid Incredible officially launched last week. As was announced, the price with two-year contract through Verizon is $200.

If you like what the Droid Incredible has to say, but want to hear it at a 25 percent savings, Amazon has what you’re looking for. The retailer is selling the phone for $149.99, which includes free, two-day shipping (with a two-year Verizon service plan).

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Amazon will be releasing an update for Kindle software. The v2.5 update brings a variety of new features that Kindle users may or may not love.

Like every other electronic device out there, the Kindle is now more social thanks to the addition of Facebook and Twitter features that let you share parts of books via the social media sites. A similar feature called Popular Highlights lets you view what passages other readers from the Kindle community liked in the book that you’re reading–sounds kind of like when you’d buy a used book in college and have to read through multi-colored highlighter marks.

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With the recent launches of the Barnes & Noble Nook and Apple iPad, the e-class-leading Amazon Kindle is at a distinct disadvantage: there’s no where for potential buyers to get their germ-infested hands on it and try it before buying it. And there’s no way of comparing it with those other two devices, so if you like one of them, there’s really no reason to consider the Kindle.

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Remember that whole Amazon/publisher pricing war that went down right around the time the iPad was unveiled and its e-book prices were revealed? Well, if a new report on AppAdvice is to be believed, it looks like Apple was just f-ing with Amazon in a big way. A leaked preview of iPad book pricing shows that the overwhelming majority of bestsellers, including all of the top 10, are priced at $9.99, the same low-ball price that you’d find on the Kindle.

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Amazon is really covering all its bases in shoring up against iPad competition. The retailer launched a ‘Kindle for Mac’ app today and reminded consumers that Kindle content can be enjoyed on all types of devices including PCs, Blackberries, iPhones and, yes, iPads (soon). As the name spells out pretty clearly, the free application allows users to read Kindle books on Mac computers.

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The latest tech news by way of job posting relates to Amazon’s continual improvement upon the Kindle. The retailer appears ready to greatly improve upon the rudimentary Web browsing experience offered on the Kindle and recently posted a job listing within its Lab126 e-reading division for a browser software engineer. The hire is tasked with helping to “provide an innovative Embedded Web Browser.”

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