Nook Has a Strong March, Beats Out Kindle
By Chris Weiss
Shortly before the iPad was trouncing both of them, the Nook had a strong month of March and beat out the Amazon Kindle in terms of e-readers shipped. According to numbers by Digitimes, B&N took 53 percent of e-readers shipped in March. Analyst Mingchi Kuo said that the strong showing was due in part to general consumer interest in new products, so the Nook won’t necessarily continue such strong numbers.
According to the numbers, global e-reader shipments were 1.43 million in the first quarter of this year and are expected to show growth up over 2 million this quarter. Annual shipments are predicted at 11.4 million for 2010, about 3 times the 3.89 million that shipped in 2009.
Yesterday, Amazon began selling its Kindle e-readers at Target stores to help it compete against the Nook and iPad. B&N released a significant firmware update last week that provided the Nook with a browser, games and free reading at retail stores. [via Digitimes]
