Magazine Publishers Prepare to Enter the Digital Age

The struggle of print media in the age of free, digital content has been well documented. So far the once all-powerful print industry has been rather slow to make a decisive move into the digital realm. However, a group of major publishers has formed a joint venture to digitalize content, something that’s being dubbed as the “Hulu” of print media.

The venture is led by Time Inc. and includes four other major media partners– Condé Nast, Meredith, Hearst and News Corp. It will be headed Time ‘s John Squire’s. Goals include creating a standard digital format, building a storefront and effectively channeling advertising opportunities to digital media.

For now the cooperative venture is all the news that’s there to report. The companies have organized but still have a long way to go to producing a viable digital distribution model. Also of question is how major players on the tech side–like Amazon–will receive the venture’s model. [via AllThingsDigital] [Photo: Tony the Misfit]