Joost Turns Away From Video Portal
By Jared Newman
When you think of places to watch online video, Joost probably isn’t the first site that comes to mind. It”s not surprising, then, that the site will turn its focus away from consumer video, letting big shots such as YouTube and Hulu do the job. Instead, Joost wants to build video sites for content providers, cable companies and other media organizations. This isn’t Joost’s first transformation; it launched with much fanfare as a desktop application, but later became an online streaming video site. Alas, the competition was just too fierce, ad dollars too scarce. Joost says its consumer portal will remain open, but don’t expect it to get bigger and better. [via Wall Street Journal]
