Hulu To Go Public
By Chris Weiss
Hulu, an online television venture that has helped to add a new dynamic to television viewing, is preparing to go public, according to the New York Times. The report quotes anonymous sources in explaining that Hulu has been in talks with investment banks about an initial public offering as early as this fall. The company could be valued as high as $2 billion.
The IPO would be the second headline-making move Hulu has made in recent months. In late June, the company announced that it would be adding a $10/month premium service to its otherwise free service. The new service will run alongside the free service and will offer users a richer, deeper selection of television episodes and video content, as well as compatibility on a selection of devices.
Despite enjoying popularity since its introduction three years ago, Hulu has not been particularly profitable. Its latest moves are aimed at helping the service leverage its popularity in boosting profits. [via NY Times]
