Borders Drops E-Readers Under $100
By Chris Weiss
Last spring, Borders made a small splash at the shallow end of the e-reader pool when it introduced some cheap, barebones options–the $150 Kobo and the $120 Libre. They were two of the first big moves in the drastic price lowering of the e-reader market, and at the time were priced more than $100 lower than leading e-readers like the Amazon Kindle and Barnes & Noble Nook.
Unfortunately for Borders, Amazon and B&N followed just weeks later with price drops of their own, and when you can get a smaller, redesigned Kindle or a Nook for $139 and $149 respectively, the Kobo and Libre aren’t looking so attractive.
Recognizing this, Borders will drop the price of each e-reader by $20 tomorrow, effectively lowering the market of name-brand-supported e-readers below the $100 mark. The Kobo will now cost $129.99 and the Libre $99.99.
You can read the source WSJ article for all the business implications of the move, or just be happy to know that e-readers are slowly but surely becoming much more affordable.
Wednesday, September 1, 2010 6:19AM
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